The first day of Dry January is nearing for heaps of Americans who will choose to cut alcohol out of their diets during the first full month of 2024. The popular health trend challenges participants to forego alcohol for 31 days in a row.
Americans across the nation have been tacking on the alcohol abstinence challenge to their New Year's resolutions for years and sharing their experiences with the challenge on social media. And doctors have tips for completing the challenge without faltering.
Here's what's new for Dry January 2024 and what's tried and true from past years:
Dry January began as a campaign created and led by Alcohol Change UK more than a decade ago. The British charity and advocacy group aims to reduce the harms from alcohol, according to their website.
Thousands of sober-curious drinkers across the US tackle the challenge each year. Between 15% and 35% of U.S. drinkers overall participate in Dry January, according to past surveys published by Morning Consult Pro.
With more non-alcoholic options:It's easy to observe. Here's how.
A study by French researchers published in 2022 in Harm Reduction Journal found that the short one-month break from alcohol in challenges like Dry January and Sober October can improve aspects of a drinker's health.
"Both successful and unsuccessful participants frequently reported health benefits, including sleep improvement and weight loss. Successful participants were more likely to durably change their alcohol drinking habits," they wrote in the article, "One-month alcohol abstinence national campaigns: a scoping review of the harm reduction benefits."
The health benefits can include weight loss, lower liver fat and blood sugar and improved moody and energy levels, according to the University of California Davis Health.
Medical professionals suggest sober-curious people prepare ahead of time to be the most successful. Dr. Dawn Sugarman, a research psychologist at McLean Hospital in Massachusetts and an assistant professor at Harvard Medical School, recommends Dry January participants make a plan for social situations where they might typically order an alcoholic drink.
“You don’t want to be caught off guard. Think about what you're going to do. Are you going to get a non-alcoholic drink and hold that so that you're holding a drink and that makes you feel better?" Sugarman previously told USA TODAY.
Other tips from The National Institute on Alcohol Abuse Abuse and Alcoholism include:
Dr. Rocco Iannucci, a director of the Fernside Residential Treatment Program at Harvard-affiliated McLean Hospital, told Harvard Health Publishing he recommends participants who complete the challenge stop and reflect before picking up a cocktail or a beer in February.
Those reflections can include asking yourself if you feel like quitting alcohol for good, how it felt physically and mentally to live alcohol free and whether you swapped drinking for another habit like overeating.
"You may decide to continue Dry January for another month and then evaluate again," Iannucci said.
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Restaurant and bar owners from San Diego on the West Coast to Mississippi on the East Coast are adjusting their offerings as demand spikes for mocktails, nonalcoholic versions of popular alcoholic drinks,, and nonalcoholic beers and wines.
Those drinks aren't new, but they're increasing in popularity.
Sales of non-alcoholic beer, for example, were up 35% in October 2023, according to Connecticut-based Bump Williams Consulting. The company services the alcoholic beverage industry and uses Nielsen data. And sales of non-alcoholic beer, wine and spirits combined increased 32% over the 52-week period ending Oct. 7, according to data firm NIQ's tracking of sales in U.S. supermarkets, drug stores and mass-merchandise stores.
Contributing: Mike Snider, Marina Pitofsky; USA TODAY; Diana Leyva, Nashville Tennessean
Contact Kayla Jimenez at [email protected]. Follow her on X, formerly Twitter, at @kaylajjimenez.
