Current:Home > FinanceBen Affleck Leans Into “Sad Affleck” Memes in Dunkin’s 2024 Grammys Commercial-LoTradeCoin
Ben Affleck Leans Into “Sad Affleck” Memes in Dunkin’s 2024 Grammys Commercial
lotradecoin leaderboard View Date:2024-12-25 12:37:29
How do you like them donuts?
Ben Affleck got the last laugh in a new commercial for Dunkin' Donuts that aired during the 2024 Grammy Awards, where he leaned into the viral memes featuring the unamused look he had while attending last year's ceremony with wife Jennifer Lopez.
The ad begins with the Good Will Hunting star watching a news report with the headline "The Boredest Man in the World," and the photos of him with the "On The Floor" singer.
"Keep laughing," Ben muttered while staring at the TV. "He's bored? No, studying. Always watching. I could do that. How hard can it be?"
The 51-year-old is then seen on the phone sharing a "crazy dream" that inspired him to start a music career.
"I had come up with some beats and then you were like, 'Maybe you should put that on a record,'" he explained. "I even had like a persona, like J. Lo or like B. Lo. That's the bad version, obviously."
But Ben took matters into his own hands after his pitch was rejected. After bringing an actual CD of his beats to a meeting ("Big time music expert, you don't know where music comes from?" he said when the producer questioned him), he enlisted help from Dunkin' fan Charli D'Amelio for some new dance moves. "Yeah, I could do that," he said before asking, "Who is TikTok?"
But the Gone Girl star is planning to prove his critics wrong.
"They tell you you're no good," he reflected in a voiceover. "You're a goofy, middle-aged, clumsy white guy with no rhythm and you can't sing on key. You're not coordinated. That means I can't be a pop star? Underestimate Boston at your peril."
The commercial ends with Ben's transformation, accessorized with a giant donut necklace, noting, "This is me now," an obvious nod to his wife's upcoming album.
While the Oscar winner is now poking fun at the memes, last year, he did address questions that were on everyone's mind after the event.
"I had a good time at the Grammys," he told The Hollywood Reporter in March. "My wife was going, and I thought, 'Well, there'll be good music. It might be fun.' At movie award shows, it's speeches and sound-mixing webinars. But I thought this would be fun."
And Ben also shared that the exchange between him and Jennifer was about him planning to step away when host Trevor Noah came by so the "Jenny From the Block" singer could have the spotlight.
"They were framing us in this shot, but I didn't know they were rolling," he explained. "I leaned into her and I was like, ‘As soon they start rolling, I'm going to slide away from you and leave you sitting next to Trevor.'"
While Ben's outfit in the ad included a chocolate-frosted donut, keep reading to see what other stars were wearing at the 2024 Grammys.
in custom Schiaparelli and Lorraine Schwartz jewelry.
in Valentino and Tiffany & Co. jewelry.
in Maison Margiela.
in custom Baby Phat.
in Versace.
in custom Courreges and Tiffany & Co. jewelry.
in custom Armani Privé.
in Do Long.
in Gucci.
in Marmar Halim and Jewels Aficionado jewelry.
in Fashion East.
in Dilara Findikoglu.
in Gaurav Gupta.
in vintage Dior.
in Dolce & Gabbana.
in Louis Vuitton.
in Saint Laurent.
in Saint Laurent.
in Vera Wang.
in Zuhair Murad.
in custom Jason Wu and Jared Atelier jewelry.
in custom Atelier Versace.
in Alexandre Vauthier.
in Reem Acra.
in Chrome Hearts.
in Celia Kritharioti.
For the latest breaking news updates, click here to download the E! News AppveryGood! (61589)
Related
- 'Maria' review: Angelina Jolie sings but Maria Callas biopic doesn't soar
- It’s Official! Girlfriend Collective Has the Most Stylish Workout Clothes We’ve Ever Seen
- NHRA legend John Force remains hospitalized in Virginia following fiery crash
- Tinx's Favorite Beauty Products Are So Easy To Use, Even if You’re Bad at Makeup
- Google forges ahead with its next generation of AI technology while fending off a breakup threat
- Hooters closing underperforming restaurants due to 'current market conditions'
- This week’s televised debate is crucial for Biden and Trump — and for CNN as well
- Miss Texas USA's oldest contestant wins the hearts of many women
- East Coast storm makes a mess at ski resorts as strong winds cause power outages
- When is Prime Day 2024? Amazon announces dates for summer sales event
Ranking
- One Tech Tip: How to protect your communications through encryption
- Weather woes forecast to continue as flooding in the Midwest turns deadly and extreme heat heads south
- Kaitlyn Bristowe and Zac Clark Attend Same NHL Finals Game as Jason Tartick and Kat Stickler
- Athing Mu stumbles, falls in 800 meters and will not have chance to defend her Olympic title
- China says Philippines has 'provoked trouble' in South China Sea with US backing
- Inside Nicole Kidman and Keith Urban's Epic Love Story
- Chipotle stock split takes effect Tuesday. Here's how it will affect investors
- South Texas needs rain. Tropical Storm Alberto didn’t deliver enough.
Recommendation
-
Through 'The Loss Mother's Stone,' mothers share their grief from losing a child to stillbirth
-
WNBA power rankings: Liberty, Lynx play for league supremacy in Commissioner's Cup
-
Meryl Streep's Daughter Louisa Jacobson Gummer Shares She's Queer
-
Dali, the cargo ship that triggered Baltimore bridge collapse, set for journey to Virginia
-
Gen Z is 'doom spending' its way through the holidays. What does that mean?
-
Video: Two people rescued after plane flying from Florida crashes into water in Turks and Caicos
-
Maui ponders its future as leaders consider restricting vacation rentals loved by tourists
-
Jared Padalecki Shares How He Overcame Struggle With Suicidal Ideation